Marketing for influencers, social media for influencers, social media marketing, advertising, social media advertising, copy writing, writing for social media, Instagram manager, Instagram content, content creator, Instagram, Twitter content, Twitter writer
W H Y I N V E S T I N S O C I A L M E D I A?
Love it or hate it— it’s become clear that social media is a permanent fixture in our marketing tool kit. It holds the power to make overnight celebrities and billion dollar brands, but its strategy is elusive. There is no textbook formula to follow and the digital wind changes daily. It’s no wonder most business owners and executives understand the limitless potential behind these platforms, but feel overwhelmed trying to harness its power. Creating an strong online presence requires time, consistency, intuition, and an extraordinary attention to detail. Social media is a direct extension of you and your company, reflecting its unique personality. In fact, social media is oftentimes your customer’s initial touchpoint with your brand, highlighting just how crucial it is to make a lasting first impression. These platforms build personal relationships between brand and audience, fostering deep loyalty that ultimately translates into reliable sales.
Social media allows companies to have a two-way dialogue with their followers. It allows brands to ask consumers what they want and need, while offering endless possibilities for willing interaction with engaging content. Today, follower engagement is the new currency of market share, brand credibility and likelihood to purchase. Exposure is a trophy awarded to those who entertain and inform with a focused message and a cohesive identity. Social media moves quickly and so should you. Investing in a digital presence allows you and your company to be nimble, flexible, and adaptable so you can seize the right opportunity at the right time.
Your mission is to be
the best at what you do.
My mission is to make
sure the rest of the
Julia Rubien is a Los Angeles native, where she grew up in the
beach communities. After graduating Cum Laude from UCLA with
degrees in Communication and Entrepreneurship, Julia studied brand voice at branding agency Siegel + Gale, before joining Kayo Body
Care and CEO Christine Bullock as Social Content Director.